This research investigates Moroccan consumers' attitudes and readiness to embrace AI-powered Customer Relationship Management (CRM) and assistance systems, within the context of their unique cultural and technological landscape. Utilizing a cross-sectional survey approach with a diverse sample of 4,614 respondents, this study examines factors influencing AI adoption, including cultural dimensions, technological infrastructure, trust, and concerns. The findings inform businesses operating in Morocco, contribute to theoretical knowledge on technology adoption, and offer insights into AI adoption in diverse cultural settings. Read more: https://www.sciencedirect.com/science/article/pii/S1877050924010809

This paper explores critical operational obstacles in marketing distribution as identified by industry leaders and examines potential artificial intelligence (AI) solutions to address these challenges. Through qualitative interviews with five senior managers from prominent firms attending GITEX Africa 2024, we uncovered recurring distribution obstacles and mapped these against emerging AI capabilities. Using thematic analysis, we identified five major distribution constraints: supply chain bottlenecks, unpredictable demand fluctuations, personalization challenges, delayed market responsiveness, and ethics/trust concerns. Our findings suggest that while AI offers promising solutions, implementation requires careful consideration of both technological and human factors. This study contributes practical insights for marketing professionals seeking to leverage AI technologies while navigating the complex distribution landscape. full text : https://ieeexplore.ieee.org/document/11122734/

   The present paper delves into the ethical implications of AI assistants on the online advertisement industry. It argues that the ascent of AI assistants fosters an unethical dismantling of classic content websites, resulting in diminished user traffic and engagement. Furthermore, it highlights the ethical concerns surrounding content ownership and attribution, as AI assistants bypass traditional channels and provide information without due recognition. The exploration of these issues seeks to shed light on the intricate relationship between AI assistants and the online advertisement industry, urging stakeholders to consider ethical frameworks that promote fairness, transparency, and sustainability within this evolving landscape. https://doi.org/10.1201/9781998511235-2 

Abstract COVID-19 and its global crisis information management were a good slide and coverslip to help observe and study the contributions and influences of internet’s social media applications and their embedded or codependent AI systems in the case of pandemics and global crisis, medias that gained the ability to be powerful information and general opinion rudders that can, dangerously enough, be held by anyone in times of crisis. This chapter presents a novel analysis of the role of AI and social media in crisis management during the COVID-19 pandemic. It provides valuable insights into the potential benefits and challenges of using these technologies to facilitate communication and the flow of information during a crisis, as well as the ethical and societal implications of their use. https://link.springer.com/chapter/10.1007/978-3-031-33183-1_14

  The paper presents a comprehensive analysis of collaborative decision-making strategies in management education, drawing on insights from students, professors, and company managers. Through a structured survey, it examines the effectiveness of various methodologies, including Project-Based Learning, Online Collaborative Platforms, Case-Based Learning, Simulations and Business Games. The findings reveal a consensus on the significance of practical approaches in skill development, alongside the importance of ethical considerations and technological integration. The study underscores the universal relevance of certain methodologies while highlighting nuanced preferences across stakeholder groups. Moreover, it identifies key challenges such as resource constraints and engagement issues, offering valuable insights for the refinement of collaborative decision-making frameworks in management education, particularly in the context of Morocco. Read more on : https://www.taylorfrancis.com/...