OPINION
Oct 2026
ENCG Casablanca · Hassan II University
KARIM DARBAN
Professor of Technology Governance & Change Management
Professor at the École Nationale de Commerce et de Gestion (ENCG) Casablanca, Hassan II University of Casablanca, and Visiting Professor at Virginia Commonwealth University (USA), Wuhan University of Science and Technology (China), UCAM (Spain), and Paris Digital School (France). Author of "Tout ce qu'un décideur doit savoir sur L'IA avant de décider".
Research
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Research
Assessing the Adoption Readiness of Moroccan Consumers for AI-Powered Assistance and CRM Systems
Research
Transforming Marketing Distribution with AI: A Qualitative Analysis of Industry Challenges
Research
Search Engines to AI Assistants: Internet Browsing and the Consequences for Websites and Online Advertising
Research
Crisis Management, Internet, and AI: Information in the Age of COVID-19 and Future Pandemics
Research
Beyond AI-Generated Essays : Engaging Students in Collaborative Decision-Making Processes in Management Education
Research
North African Perspectives on Studying Abroad: Examining Morocco's Transition From French- to English-Speaking Destinations and Programs
Research
The Transformative Potential of AI in Green Marketing Strategies
Research
Uncovering the Facebook Experience: Insights into Users’ Behavior and Motivations
Events
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Events
Times Higher Education Global Sustainable Development Congress,
Events
[Guest Lecture] Minister Ryad Mezzour - Final Lecture 2024-2025
Events
UM6P - Académie du Leadership du Mali
Events
Adacemic stay at UCAM Spain.
Events
[Guest Lecture] The story of a moroccan success (Intelcia) - Karim Barnoussi
Events
[Guest Lecture] Green Taxation - Pr Ana Arromba Dinis
Events
14th edition of Universities in Prisons - at DGAPR
Events
[Guest Lecture] Moncef Belkhayat : Final Lecture 2024
Events
AI and Education - at FSJES Ainsebaa
Events
Digital Now 2024 - at Business Leaders Club.
Events
[Guest Lecture] Lifestyle & Career management - El Mehdi Sekkouri Alaoui
Events
[Guest Lecture] Making the most of national agencies and offices in terms of support for professional integration - HANANE EDDAHIR
Events
Guest Lecture : Jobs in the advertising industry - Amine LARAKI, Houyam Kaabouch Lahlou, Zakarya Chelouati, Mohsine Alla
Events
International dialogue of civilizations & tolerance - Abu Dhabi 2024
Events
Gitex Africa - Marrakech 2024
Events
The International Forum of Artificial Intelligence - Cairo 2024
Events
Guest Lecture : International marketing - Van Wood
In The Media
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In The Media
Identifying Behaviors and Characteristics of Social Media Sexual Harassers on LinkedIn for AI NLP Purposes
In The Media
Barlamane : Macron’s Visit to Morocco: Subtle Diplomacy
In The Media
Lux Radio - Heure essentielle : L’usage de l'IA et des nouvelles technologies dans le recensement.
In The Media
Premier programme de cohorte de l’incubateur de startups ciblant les jeunes d’Al-Qods
In The Media
The Youtube Master in : Artificial intelligence (From Theory to Practice)
In The Media
Barlamane : “MORAL” First Moroccan AI Learning App
In The Media
Cours accéléré en Social Media Marketing
In The Media