Section Directory
Research
Research
Assessing the Adoption Readiness of Moroccan Consumers for AI-Powered Assistance and CRM Systems
Research
Transforming Marketing Distribution with AI: A Qualitative Analysis of Industry Challenges
Research
Search Engines to AI Assistants: Internet Browsing and the Consequences for Websites and Online Advertising
Research
Crisis Management, Internet, and AI: Information in the Age of COVID-19 and Future Pandemics
Research
Beyond AI-Generated Essays : Engaging Students in Collaborative Decision-Making Processes in Management Education
Research
North African Perspectives on Studying Abroad: Examining Morocco's Transition From French- to English-Speaking Destinations and Programs
Research
The Transformative Potential of AI in Green Marketing Strategies
Research